We partnered with Movement Labs to build a brand and website that turns rigorous voter research into a clear, compelling story for funders, partners, and organizers.
/
Movement Labs is the R&D engine of the pro-democracy movement. They design and deploy political innovations that measurably shift voter behavior and expand participation.
Movement Labs’ logo represents a spotlight that cuts through uncertainty to illuminate the progressive movement. Composed of bold, angular planes, the form suggests experimentation in motion – ideas being prototyped, stress-tested, and refined through technology.
Its forward momentum reflects our commitment to action: not just imagining alternatives, but actively testing, building, and deploying them in pursuit of a more resilient democracy.
Movement Labs speaks to a demanding audience: funders deciding where to invest, and campaigns and organizations deciding which tactics to trust. The website needed to convey that their work is rigorous, tested, and proven, while still feeling rooted in the pro-democracy movement they serve.
We built a site that reads like the work itself: clear, measured, and evidence-first. A reduced color palette and disciplined typographic system give the site a scientific clarity, allowing key figures, like over 100,000 net votes and 110+ randomized controlled trials, to stand out without embellishment.
On social media and other applications such as slide decks, the brand loosens up. While the website stays restrained, the social system introduces yellow, orange, and bright blue as accent colors, used for emphasis and to catch the eye in a crowded feed. This more playful side of the palette gives Movement Labs room to be approachable and educational, breaking down complex research into content that everyday audiences can learn from and share. We encouraged the team to treat social as its own testing ground, experimenting with formats and tactics in the same spirit that drives their work in the field.
Project Credits
Client
Movement Labs
Sector
Voter Turnout
Year
2026
Project Scope
Brand Guide
Documentation
Handoff
Visual Identity
Website Design (UI/UX)
Website Development
Project Team
Maria Arenas
Malavika Srinivasan
Phuong Anh Bui
Emily Keren Li
Shivani Reddy
Scott Starrett